Privacy Policy

This Privacy Policy sets out how we Kensington Flowers Limited, collect, store and use information about you when you use or interact with our website, www.kensingtonflowers.co.uk (our website) and where we otherwise obtain or collect information about you. This Privacy Policy is effective from 5th May 2018.

 

 

Summary Privacy Policy

This section summarises how we obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Privacy Policy.

Data controller: Kensington Flowers Ltd

How we collect or obtain information about you:

  • when you provide it to us (e.g. by contacting us, placing an order on our website, placing an order in store or over the phone, email enquiries including quotes, signing up to our e-newsletter and submitting a curriculum vitae.
  • from your use of our website, using cookies and similar technologies, and occasionally, from third parties.

Information we collect:

  • Name
  • Postal Address
  • Email Address
  • Telephone Number (mobile and/or landline)
  • Username and password
  • Payment information (credit or debit card and/or bank account details)
  • IP address
  • Information from cookies
  • Information about your computer or device e.g. device and browser type
  • Demographic information
  • Information about how you use our website e.g. which pages you have viewed
  • The time when you view them and what you clicked on
  • The geographical location from which you accessed our website (based on your IP address)
  • Company name or business name (if applicable)
  • VAT number (if applicable)
  • Recipient details (delivery name, delivery address, contact number (if applicable)
  • Company department numbers or purchase order numbers (if applicable)
  • Future communication preferences

How we use your information:

  • For administrative and business purposes (particularly to contact you, process orders you place on our website, in store or over the phone)
  • To respond to requests and answer your questions
  • To improve our business and website
  • To fulfil our contractual obligations
  • To advertise our goods and services
  • To analyse your use of our website
  • In connection with our legal rights and obligations.
  • To protect against or identify possible fraudulent transactions
  • Send you emails and/or postal messages with information about Kensington Flowers services and products that we think may be of interest to you
  • Personalise your experience on our websites by presenting products and information tailored to you
  • Allow you to participate in social sharing on our website (for example Pinterest)
  • Analyse the use of, and develop our products, services and marketing
  • Enforce our terms and conditions and otherwise manage our business

Disclosure of your information to third parties  Only to the extent necessary to run our business (for example courier companies and partnership companies e.g. MyBaker and Victoire & Lou), to our service providers, to fulfil any contracts we enter into with you and where required by law or to enforce our legal rights

Do we sell your information to third parties (other than in the course of a business sale or purchase or similar event): No, we do you not sell your personal information to marketers outside of Kensington Flowers. We share your personal information within Kensington Flowers as described within this statement.

Co-promotions with carefully selected business partners: occasionally we may collect personal data and other information for a co-promotion or a joint program with a business partner and share your information with that business partner. For these programs we will make clear at the point of collection that the information will be shared with Kensington Flowers and a participating business partner and ask for your consent as required by applicable laws

How long we retain your information: for no longer than necessary, taking into account any legal obligations we have (e.g. to maintain records for tax purposes), any other legal basis we have for using your information (e.g. your consent, performance of a contract with you or our legitimate interests as a business). For specific retention periods in relation to certain information, which we collect from you, please see the main section below entitled How long we retain your information.

How we secure your information: using appropriate technical and organisational measures such as storing your information on secure servers, encrypting transfers of data to or from our servers using Secure Sockets Layer (SSL) technology, encrypting payments you make on or via our website using Secure Sockets Layer (SSL) technology i.e. Worldpay and PayPal, only granting access to your information where necessary, encryption of personal data, encrypted email and secured shop premises.

Use of cookies and similar technologies: we use cookies and similar information-gathering technologies on our website including essential, functional, analytical and targeting cookies. For more information, please visit our cookies policy here

Transfers of your information outside the European Economic Area: we will only transfer your information outside the European Economic Area if we are required to do so by law OR in certain circumstances (particularly where a customer places an order for flower delivery outside of the UK or EU) We use a third party provider (e-Florist) to process international flower orders. Information shared with the third party provider is recipient name, recipient delivery address and delivery telephone number. No other personal information is shared. Where we do so, we will ensure appropriate safeguards are in place, MailChimp and e-Florist, who transfer your information outside the European Economic Area have self-certified themselves as compliant with the EU-U.S. Privacy Shield.

Use of web analytics tools: we use Google Analytics and Google Search Console which collect anonymous user information for behaviour, trend and performance analysis.

Your rights in relation to your information

  • to access your information and to receive information about its use
  • to have your information corrected and/or completed
  • to have your information deleted
  • to restrict the use of your information
  • to receive your information in a portable format
  • to object to the use of your information
  • to withdraw your consent to the use of your information
  • to complain to a supervisory authority

 

Sensitive personal information: we do not knowingly or intentionally collect what is commonly referred to as ‘sensitive personal information’. Please do not submit sensitive personal information about you to us. For more information, please see the main section below entitled Sensitive Personal Information.

 

Our details

The data controller in respect of our website and shop is Kensington Flowers Limited, Registered in England and Wales, company registration number: 3513189 Company registered address: 119 The Hub, 300 Kensal Rise, London W10 5BE. Company Trading address: 15 Victoria Grove, London W8 5RW.

You can contact the data controller by writing to 15 Victoria Grove, London W8 5RW or sending an email to info@kensingtonflowers.co.uk.

If you have any questions about this Privacy Policy, please contact the data controller.

Information we collect when you contact us

We collect and use information from individuals who contact us in accordance with this section and the section entitled Disclosure and additional uses of your information.

When you send an email to the email address displayed on our website we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Transfer and storage of your information

We use a third party email provider to store emails you send us. Our third party email provider is The Communications Group. Their privacy policy is available here:The Communications Group Privacy Policy  Their partner (sub-processor) for the email service used is Rackspace. Their privacy statement is here Rackspace Privacy statement and shield

Emails you send us will be stored on The Communications Group’s servers in the United States. For further information please see the section of this privacy policy entitled Transfers of your information outside the European Economic Area.

Phone

When you contact us by phone, we collect your phone number and any information provide to us during your conversation with us.

We do not record phone calls.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so.

Transfer and storage of your information

Information about your call, such as your phone number and the date and time of your call, is processed by our third party telephone service provider British Telecomm (BT). Their privacy policy is available here: http://www.productsandservices.bt.com/products/static/privacy-policy/

Information about your phone call will be stored by our third party telephone service provider within the European Economic Area. For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Post

If you contact us by post, we will collect any information you provide to us in any postal communications you send us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

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Information we collect when you visit our website

We collect and use information from website visitors in accordance with this section and the section entitled Disclosure and additional uses of your information.

We use a third party company to host our website called The Communications Group, the privacy policy of which is available here: https://www.thecommunicationsgroup.com/privacy-policy/

Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.

The server is located in the UK.

Use of website server log information for IT security purposes

We do not access log data from our website server, our third party hosting provider collect(s) and store(s) server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, we do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation: we have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure.

Legal basis for processing: our and The Communications Group legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: we, and The Communications Group have a legitimate interest in using your information for the purposes of ensuring network and information security.
Use of website server log information to analyse website use and improve our website

We use the information collected by our website server logs to analyse how our website users interact with our website and its features. For example, we analyse the number of visits and unique visitors we receive, the time and date of the visit, the location of the visit and the operating system and browser used and what pages of the website you visited and for how long.

We use the information gathered from the analysis of this information to improve our website. For example, we use the information gathered to change the information, content and structure of our website and individual pages based according to what users are engaging most with and the duration of time spent on particular pages on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: improving our website for our website users and getting to know our website users’ preferences so our website can better meet their needs and desires.

Cookies are data files which are sent from a website to a browser to record information about users for various purposes.

We use cookies on our website, including essential, functional, analytical and targeting cookies. For further information on how we use cookies, please see our cookies policy which is available here: https://www.kensingtonflowers.co.uk/cookies-policy/

You can reject some or all of the cookies we use on or via our website by changing your browser settings, but doing so can impair your ability to use our website or some or all of its features. For further information about cookies, including how to change your browser settings, please visit www.allaboutcookies.org or see our cookies policy.

Information we collect when you interact with our website

We collect and use information from individuals who interact with particular features of our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

When you sign up for our e-newsletter on our website or opt to receive news, offers and business updates from us by entering your name and email address and clicking subscribe or ticking a box at checkout indicating that you would like to receive our e-newsletter, we collect your name and email address.

Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to us sending you our e-newsletter by signing up to receive it using the steps described above.

Transfer and storage of your information

We use a third party service to send out our e-newsletter and administer our mailing list, MailChimp. Their privacy policy is available here: https://mailchimp.com/legal/privacy/

Information you submit to subscribe for our e-newsletter will be stored outside the European Economic Area on our mailing list provider’s servers located in the United States. For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

When you register and create an account on our website, we collect the following information: name, email address, postal address, telephone number, account password, IP address including any optional information, such as company name and county.

If you do not provide the mandatory information required by the registration form, you will not be able to place an order as a registered user or create an account on our website. It is not mandatory for users to create an account to place an order, orders can placed as a guest on the website.

If you do not supply the optional information requested (such as company name) by our registration form, the order will still be processed, however your order will not be billed to the company name.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: registering and administering accounts on our website to facilitate the running and operation of our business.

Transfer and storage of your information

Information you submit to us via the registration form on our website will be stored within the European Economic Area on The Communications Group’s servers in the United Kingdom. Our third party email hosting provider is The Communications Group located in United States. Their privacy policy is available here: https://www.thecommunicationsgroup.com/privacy-policy/

Their partner (sub-processor) for the email service used is Rackspace. Their privacy statement is here Rackspace Privacy statement and shield

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area

Information we collect when you place an order with Kensington Flowers, on our website, in store or over the phone

We collect and use information from individuals who place an order on our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

Mandatory information

When you place an order for goods or services on our website, we collect the following information: your name, email address, billing address, telephone number and recipient name and telephone number. If delivering to a different name and address, we also collect delivery name, delivery postal address and telephone number.

If you do not provide this information, you will not be able to purchase goods or services from us on our website or enter into a contract with us.

Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: we need the mandatory information collected by our checkout form to establish who the contract is with and to contact you to fulfil our obligations under the contract, including sending you receipts and order confirmations.

Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation: we have a legal obligation to issue you with an invoice for the goods and services you purchase from us where you are VAT registered and we require the mandatory information collected by our checkout form for this purpose. We also have a legal obligation to keep accounting records, including records of transactions.

Optional information

We also collect optional information from you, such as account username and password, company name, delivery date, notes regarding the order and recipient email address.

We also ask you if you would like to receive marketing communications from us. For further information, see ‘Marketing communications’ in this section below.

If you do not supply the optional information requested at checkout, you will not be able to register an account with Kensington Flowers, the company name will not be on the order and without a specified delivery date, we will contact you regarding the date of delivery.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: to be able to contact the recipient by email where (if necessary) in relation to their order.

After you place an order on our website you will need to make payment for the goods or services you have ordered. In order to process your payment we use third party payment processors WorldPay and PayPal. Your payment will be processed by WorldPay or PayPal. via their hosted payment gateways.

WorldPay or PayPal collects, uses and processes your information, including payment information, in accordance with their privacy policies. You can access their privacy policies via the following link(s): https://www.worldpay.com/uk/privacy-policy, https://www.paypal.com/en/webapps/mpp/ua/privacy-full

Transfer and storage of your information

WorldPay is located within the European Union. Information relating to the processing of your payment is stored within the European Economic Area on WorldPay’s servers in the European Union.

PayPal is located within the European Union. Information relating to the processing of your payment is stored within the European Economic Area on PayPal’s servers in the European Union.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: to fulfil your contractual obligation to pay for the goods or services you have ordered from us.

 

At checkout you will have the option of receiving marketing communications from us. You can also opt in to subscribe to our newsletter on the home page of our website.

Our goods and services

You can opt in to receiving marketing communications from us in relation to our goods and services by email by ticking a box indicating that you would like to receive such communications i.e. newsletter.

We will send you marketing communications in relation to our goods and services only if you opt-in to receive them.

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to us sending you information about our goods and services by signing up to receive such information in accordance with the steps described above.

Transfer and storage of your information

We use a third party service to administer our mailing list, MailChimp.

Information you submit to subscribe for our e-newsletter will be stored outside the European Economic Area on our mailing list provider’s servers located in the United States. For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Third party goods and services

In addition to receiving information about our products and services you can opt in to receiving marketing communications from us in relation third party goods and services from our partners i.e. MyBaker, Victoire & Lou by email by ticking a box indicating that you would like to receive such communications. Our partners will not contact you however we will occasionally include their products and services in our newsletter.

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to us sending you information about third party goods and services by signing up to receive such information in accordance with the steps described above.

Transfer and storage of your information

We use a third party service to administer our mailing list, MailChimp.

Information you submit to subscribe for our e-newsletter will be stored outside the European Economic Area on our mailing list provider’s servers located in the United States. For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Information collected or obtained from third parties

This section sets out how we obtain or collect information about you from third parties.

We receive information about you from third parties. The third parties from whom we receive information about you will generally include where a customer has provided information for an order recipient (recipient name, delivery address, telephone number).

It is also possible that third parties with whom we have had no prior contact may provide us with information about you.

Information we obtain from third parties will generally be your name, postal address and contact details, but will include any additional information about you, which they provide to us.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where a third party has passed on information about you to us (such as your name and email address) in order for us to provide services to you, we will process your information in order to take steps at your request to enter into a contract with you and perform a contract with you (as the case may be).

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: where you have asked that a third party to share information about you with us and the purpose of sharing that information is not related to the performance of a contract or services by us to you, we will process your information on the basis of your consent, which you give by asking the third party in question to pass on your information to us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: where a third party has shared information about you with us and you have not consented to the sharing of that information, we will have a legitimate interest in processing that information in certain circumstances.

For example, we would have a legitimate interest in processing your information to perform our obligations under a sub-contract with the third party, where the third party has the main contract with you. Our legitimate interest is the performance of our obligations under our sub-contract.

Similarly, third parties may pass on information about you to us if you have infringed or potentially infringed any of our legal rights. In this case, we will have a legitimate interest in processing that information to investigate and pursue any such potential infringement.

Where we receive information about you in error

If we receive information about you from a third party in error and/or we do not have a legal basis for processing that information, we will delete your information.

In certain circumstances (for example, to verify the information we hold about you or obtain missing information we require to provide you with a service) we will obtain information about you from certain publicly accessible sources, both EU and non-EU, such as Companies House, online customer databases, business directories, media publications, social media, and websites (including your own website if you have one).

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where you have entered into a contract or requested that we enter into a contract with you, in certain circumstances, we will obtain information about you from public sources in order to enable us to understand your business and provide services to you or services to a sufficient standard.

For example, we would obtain and/or verify your email address from your website or from a directory where you ask us to send you information by email but we do not possess the information or we need to confirm that we have recorded your email address correctly.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: in certain circumstances, we will have a legitimate interest in obtaining information about you from public and private sources. For example, if you have infringed or we suspect that you have infringed any of our legal rights, we will have a legitimate interest in obtaining and processing information about you from such sources in order to investigate and pursue any suspected or potential infringement.

Our use of profiling

We use profiling on our website. We do not consider that this has any legal effect on you or similarly significantly affects you.

You have the right to object to our use of profiling described in this section. You can do that by opting-out of cookies and similar technologies in accordance with the method described in the relevant section below. If you do not want us to process your actual IP address (usually the IP address assigned to you by your Internet Service Provider) when you visit our website, you can use a Virtual Private Network (VPN) or a free service such as Tor.

You can find out more about our use of cookies and similar technologies (including the legal basis on which we use them) and how to opt out from them in our cookies policy, which is available here: Kensington Flowers Cookies policy

 

Profiling

Profiling is any form of automated processing of your information to evaluate personal aspects about you, in particular to analyse or predict things like your performance at work, economic situation, health, personal preferences,

interests, reliability, behaviour, location or movements.

Use of profiling for web analytics

Our web analytics service, Google Analytics, uses collects information such as your location (based on your IP address) and your behaviour (based on cookies) when you access our website (such as the pages you visit, what you click on, the time you spend on our website). We will only process information from cookies if you have consented to us setting cookies on your computer in accordance with our cookies policy (cookies policy). Information collected about you, once collected is anonymised and stored on an aggregate basis.

Logic involved: by automatically analysing and categorising information such as the location (based on IP address) as well as the behaviour and devices of visitors to our website (using cookies), we are able to gain a better understanding of what our website visitors want (in terms of the content of our website and our products), how to improve our website and how to advertise and market our services to them.

Significance and envisaged consequences: cookies will be used to track and store information about your behaviour and device on our website unless you have opted out from receiving such cookies by changing your browser settings and your location will be analysed based on your IP address. We may target advertisements based on the level of interest we receive from certain visitors and their behaviour on our website.

Legal basis for processing: your legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: by analysing and categorising information and behaviour of visitors to our website, we can improve our website and how we advertise and market our services to them.

We use tracked URLs marketing emails to analyse who opens our emails and what actions they take (for example, what they click on). We will only process information from these if you have consented to their use in accordance with our cookies policy https:www.kensingtonflowers.co.uk/cookies-policy/

Logic involved: by analysing how our email recipients respond to our emails, we are able to improve the content and effectiveness of our emails and gauge interest.

Significance and envisaged consequences: your behaviour when you open our marketing emails will be tracked using Bitly, including open rates, click through rates, and which links & products you clicked on. – “Track opens” and “Track clicks” will need to be unticked in the campaign settings in MailChimp.

How to object: if you would like to object to our use of Bitly, please contact us via info@kensingtonflowers.co.uk

Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: analysing the level of engagement and effectiveness of our marketing emails and content

We use profiling for processing information regarding our newsletters and marketing emails.

Logic involved: We use profiling to improve the relevancy of our marketing emails. By monitoring click through rates and opens we

are able to analyse what content is relevant to our consumer and deliver more tailored information.

Significance and envisaged consequences: We envisage no significant consequences through our use of profiling. The information we receive does not contain personal data of any kind. It just allows us to see what information has been of most interest to our customers.

How to object: If you would like to object to our use of profiling please contact us via email; info@kensingtonflowers.co.uk.

Legal basis for processing: Legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Analysing the level of engagement and effectiveness of our marketing emails and content.

Legitimate interest: By analysing and categorising information and behaviour of customer receiving our emails, we can improve our marketing communications, making the information they receive more relevant and useful.

We use profiling for: running advertisements to custom audiences

Logic involved: to advertise our products and services to customers that may have an interest in our products

Significance and envisaged consequences: We envisage no significant consequences through our use of profiling. The information we receive allows us to advertise to those customers that would be interested in our products and services. Cookies will be used to track and store information about your behaviour and device on our website unless you have opted out from receiving such cookies by changing your browser settings and your location will be analysed based on your IP address.

We may target advertisements based on use of facebook cookies and profiling tools to identify people who live in our area, people who are the right age and people who have similar interests to our product. This then creates an ‘audience’ of people who Facebook thinks are most likely to be interested in our product to advertise to.

How to object: You have the right to object to our use of profiling described in this section. You can do that by opting-out of cookies and similar technologies in accordance with the method described in the relevant section below. If you do not want us to process your actual IP address (usually the IP address assigned to you by your Internet Service Provider) when you visit our website, you can use a Virtual Private Network (VPN) or a free service such as Tor.

Legal basis for processing: Legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). To run advertisements to customers that may be interested in the products and services we offer.

Legitimate interest: By analysing and categorising information and behaviour of customers, we can improve our marketing communications, making the information they receive more relevant and useful.

 

Disclosure and additional uses of your information

This section sets out the circumstances in which will disclose information about you to third parties and any additional purposes for which we use your information.

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include the following:

https://www.worldpay.com/uk/privacy-policy,

https://www.paypal.com/en/webapps/mpp/ua/privacy-full

https://www.americanexpress.com/mn/en/network/content/privacy-policy.html

  • Financial and accountancy providers, including NatWest Bank. Their privacy policies are available here:

https://personal.natwest.com/personal/insurance/How-we-use-your-information.html

  • HMRC and Tax Office, their privacy policies are available here:

https://www.gov.uk/help/privacy-policy

  • Courier service providers including Brisqq and Pearl Couriers. Their privacy policies are available here:

https://brisqq.com/privacy

http://pearlcouriers.co.uk/privacy-policy/

  • Marketing email providers including MailChimp. Their privacy policy is available here:

https://mailchimp.com/legal/privacy/

  • Partnership companies including eFlorist. Their privacy policy is available here:

https://www.eflorist.co.uk/privacy-policy-cn28

Our third party service providers are located in the EU, apart from MailChimp, which is located in the US.

Your information will be shared with these service providers where necessary to provide you with the service you have requested, whether that is accessing our website or ordering goods and services from us.

We do not display the identities of all of our service providers publicly by name for security and competitive reasons. If you would like further information about the identities of our service providers, however, please contact us directly via email and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such service providers, for example).

Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest relied on: where we share your information with these third parties in a context other than where is necessary to perform a contract (or take steps at your request to do so), we will share your information with such third parties in order to allow us to run and manage our business efficiently.

Legal basis for processing: necessary to perform a contract and/or to take steps at your request prior to entering into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: we may need to share information with our service providers to enable us to perform our obligations under that contract or to take the steps you have requested before we enter into a contract with you.

Providing information to third parties such as Google Inc.

Google collects information through our use of Google Analytics on our website. Google uses this information, including IP addresses and information from cookies, for a number of purposes, such as improving its Google Analytics service. Information is shared with Google on an aggregated and anonymised basis. To find out more about what information Google collects, how it uses this information and how to control the information sent to Google, please see the following page: https://www.google.com/policies/privacy/partners/

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s): meeting our contractual obligations to Google under our Google Analytics Terms of Service (https://www.google.com/analytics/terms/us.html)

You can opt out of Google Analytics by installing the browser plugin here: https://tools.google.com/dlpage/gaoptout

Transfer and storage of your information

Information collected by Google Analytics is stored outside the European Economic Area on Google’s servers in the United States of America.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

These third parties include our accountants, advisors, affiliates, business partners, independent contractors, and insurers. Further information on each of these third parties is set out below.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: running and managing our business efficiently.

Accountants

We share information with our accountants for tax purposes. For example, we share invoices we issue and receive with our accountants for the purpose of completing tax returns and our end of year accounts.

Our accountants are Hilton Consulting. Their privacy policy is available here: http://www.hiltonconsulting.co.uk/terms

Advisors

Occasionally, we obtain advice from advisors, such as accountants, financial advisors, lawyers, public relations professionals and marketing consultants. We will share your information with these third parties only where it is necessary to enable these third parties to be able to provide us with the relevant advice.

Our advisors are located in England.

Affiliates

Affiliates are individuals or entities we work with to promote our business by various means, including by advertising our services on their websites, for example. Our affiliates can be web based business listings, or in the flower industry. Affiliates will share information with us and we will share information with them where you have expressed an interest in our products or services.

We are affiliated with the British Flower Association. Their privacy policy can be found here: http://www.bfaflorist.org/

We are listed on Yell.com and similar directory listings. Their privacy policy can be found here: https://www.yell.com/legal/data-protection-privacy-policy/

Business partners

Business partners are businesses we work with which provide goods and services which are complementary to our own or which allow us to provide goods or services which we could not provide on our own. We share information with our business partners where you have requested services which they provide whether independently from, or in connection with or own services.

Our business partners are MyBaker and Victoire & Lou. They are located in England.

Independent contractors

Occasionally, we use independent contractors in our business. Your information will be shared with independent contractors only where it is necessary for them to perform the function we have hired them perform in relation to our business.

Our independent contractors are located in England.

Insurers

We will share your information with our insurers where it is necessary to do so, for example in relation to a claim or potential claim we receive or make or under our general disclosure obligations under our insurance contract with them.

Our insurers are Hiscox. Their privacy policy is available here: https://www.hiscox.co.uk/cookies-privacy

 

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest
: running and managing our business effectively.

We do not display the identities of [all of] the other third parties we may share information with by name for security and competitive reasons. If you would like further information about the identities of such third parties, however, please contact us directly by email and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such third parties, for example).

 

Sharing your information with a prospective or actual purchaser or seller in the context of a business or asset sale or acquisition by us, a merger or similar business combination event, whether actual or potential.

Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s)
: sharing your information with a prospective purchaser, seller or similar person in order to allow such a transaction to take place.

Indicating possible criminal acts or threats to public security to a competent authority

If we suspect that criminal or potential criminal conduct has been occurred, we will in certain circumstances need to contact an appropriate authority, such as the police. This could be the case, for instance, if we suspect that we fraud or a cyber crime has been committed or if we receive threats or malicious communications towards us or third parties.

We will generally only need to process your information for this purpose if you were involved or affected by such an incident in some way.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: preventing crime or suspected criminal activity (such as fraud).

 

In connection with the enforcement or potential enforcement our legal rights

We will use your information in connection with the enforcement or potential enforcement of our legal rights, including, for example, sharing information with debt collection agencies if you do not pay amounts owed to us when you are contractually obliged to do so. Our legal rights may be contractual (where we have entered into a contract with you) or non-contractual (such as legal rights that we have under copyright law or tort law).

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: enforcing our legal rights and taking steps to enforce our legal rights.

 

In connection with a legal or potential legal dispute or proceedings

We may need to use your information if we are involved in a dispute with you or a third party for example, either to resolve the dispute or as part of any mediation, arbitration or court resolution or similar process.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s): resolving disputes and potential disputes.

 

For ongoing compliance with laws, regulations and other legal requirements

We will use and process your information in order to comply with legal obligations to which we are subject. For example, we may need to disclose your information pursuant to a court order or subpoena if we receive one.

Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation(s)
: legal obligations to disclose information which are part of the laws of England and Wales or if they have been integrated into the United Kingdom’s legal framework (for example in the form of an international agreement which the United Kingdom has signed).

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: where the legal obligations are part of the laws of another country and have not been integrated into the United Kingdom’s legal framework, we have a legitimate interest in complying with these obligations.

How long we retain your information

This section sets out how long we retain your information. We have set out specific retention periods where possible. Where that has not been possible, we have set out the criteria we use to determine the retention period.

Server log information: we retain information on our server logs for 3 months

Web analytics: Google Analytics retains anonymous user information for 26 months.

Order information: when you place an order for goods and services, we retain that information for six years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records for tax purposes.

Correspondence and enquiries: when you make an enquiry or correspond with us for any reason, whether by email or by phone, we will retain your information for as long as it takes to respond to and resolve your enquiry, and for 12 further months, after which point we will delete your information.

E-Newsletter: we retain the information you used to sign up for our e-newsletter for as long as you remain subscribed (i.e. you do not unsubscribe) or if we decide to cancel our e-newsletter service, whichever comes earlier.

Account customers: we retain your initial account application form, which includes your personal details, for as long as you choose to remain an account customer. If your account has not been active for a period of two years we will delete your information and you will need to re-apply to open an account.

In any other circumstances, we will retain your information for no longer than necessary, taking into account the following:

  • the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under a contract with you or to contact you in the future);
  • whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation);
  • whether we have any legal basis to continue to process your information (such as your consent);
  • how valuable your information is (both now and in the future);
  • any relevant agreed industry practices on how long information should be retained;
  • the levels of risk, cost and liability involved with us continuing to hold the information;
  • how hard it is to ensure that the information can be kept up to date and accurate; and
  • any relevant surrounding circumstances (such as the nature and status of our relationship with you.

 

How we secure your information

We take appropriate technical and organisational measures to secure your information and to protect it against unauthorised or unlawful use and accidental loss or destruction, including:

  • only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible;
  • using secure servers to store your information
  • verifying the identity of any individual who requests access to information prior to granting them access to information;
  • using Secure Sockets Layer (SSL) software to encrypt any information you submit to us via any forms on our website and any payment transactions you make on or via our website;

only transferring your information via closed system or encrypted data transfers

  • any hard copies of information are stored within a secure environment

Transmission of information over the internet is not entirely secure, and if you submit any information to us over the internet (whether by email, via our website or any other means), you do so entirely at your own risk.

We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by such means.

Transfers of your information outside the European Economic Area

Your information is stored both inside  and outside of the European Ecomonic Area.

Your information is stored in the following European Economic Area (EEA) countries [country/countries]: [England, Luxembourg].

Other than to comply with any legal obligations to which we are subject (compliance with a court order, for example), we do not intend to transfer your information outside the EEA or to an international organisation. In the unlikely event that we are required to transfer your information outside the EEA (or to an international organisation) for such a purpose, we will ensure appropriate safeguards and protections are in place.

Your information will be transferred and stored outside the European Economic Area (EEA) in the circumstances set out below.

We will also transfer your information outside the EEA or to an international organisation in order to comply with legal obligations to which we are subject (compliance with a court order, for example). Where we are required to do so, we will ensure appropriate safeguards and protections are in place e.g. EU-U.S. Privacy Shield, an approved certification mechanism under Article 42 of the General Data Protection Regulation. This is permitted under Article 46(2)(f) of the General Data Protection Regulation. You can access the EU-U.S. privacy shield here: https://www.privacyshield.gov/welcome and the European Commission decision on the adequacy of the EU-U.S. Privacy Shield here: http://ec.europa.eu/justice/data-protection/international-transfers/adequacy/index_en.htm

Information you submit to us by email is transferred outside the EEA and stored on our third party email provider’s servers. Our third party email provider is: The Communications Group. You can access their privacy policy here: https://thecommunicationsgroup.com/privacy-policy/

Country of storage: United States. This country [is/is not] subject to an adequacy decision by the European Commission.

Safeguard(s) used: our third party email provider The Communications Group’s sub -processor for email service is Rackspace. has self-certified its compliance with the EU-U.S. Privacy Shield] here is a link to their Privacy Shield; https://www.rackspace.com/en-us/information/legal/privacystatement/privacy-shield

Information you submit to us when you sign up for our e-newsletter is transferred outside the EEA and stored on our third party mailing list provider’s servers. Our third party mailing list provider is: MailChimp. You can access their privacy policy here: https://mailchimp.com/legal/privacy/

Country of storage: US. This country is not subject to an adequacy decision by the European Commission.

Safeguard(s) used: MailChimp has self-certified its compliance with the EU-U.S. Privacy Shield

 

Information collected by Google Analytics (your IP address and actions you take in relation to our website) is transferred outside the EEA and stored on Google’s servers. You can access Google’s privacy policy here: https://www.google.com/policies/privacy/

Country of storage: United States of America. This country is not subject to an adequacy decision by the European Commission.

Safeguard(s) used: Google has self-certified its compliance with the EU-U.S. Privacy Shield which is available here: https://www.privacyshield.gov/welcome. The EU-U.S. Privacy Shield is an approved certification mechanism under Article 42 of the General Data Protection Regulation, which is permitted under Article 46(2)(f) of the General Data Protection Regulation. You can access the European Commission decision on the adequacy of the EU-U.S. Privacy Shield here: http://ec.europa.eu/justice/data-protection/international-transfers/adequacy/index_en.htm

Payment Processors

Payment Processors

Information you submit to us by placing an order online, over the phone or in-store may be transferred outside the EEA and stored on our third party servers. Our payment processors are Amex, WorldPay and PayPal. You can access their privacy here:

https://www.worldpay.com/uk/privacy-policy,

https://www.paypal.com/en/webapps/mpp/ua/privacy-full

https://www.americanexpress.com/mn/en/network/content/privacy-policy.html

Country of storage: United States of America. This country is not subject to an adequacy decision by the European Commission.

Safeguard(s) used: Our payment processors have self-certified compliance with the EU-U.S. Privacy Shield which are available here: https://www.privacyshield.gov/welcome. The EU-U.S. Privacy Shield is an approved certification mechanism under Article 42 of the General Data Protection Regulation, which is permitted under Article 46(2)(f) of the General Data Protection Regulation. You can access the European Commission decision on the adequacy of the EU-U.S. Privacy Shield here: http://ec.europa.eu/justice/data-protection/international-transfers/adequacy/index_en.htm

Your rights in relation to your information

Subject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by writing to Kensington Flowers, 15 Victoria Grove, London W8 5RW or sending an email to info@kensingtonflowers.co.uk:

  • to request access to your information and information related to our use and processing of your information;
  • to request the correction or deletion of your information;
  • to request that we restrict our use of your information;
  • to receive information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that information transferred to another data controller (including a third party data controller);
  • to object to the processing of your information for certain purposes (for further information, see the section below entitled Your right to object to the processing of your information for certain purposes); and
  • to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent.
  • the right not to be subject to a decision based solely on automated processing, including profiling which produces legal affects concerning you or similarly significantly affects you

In accordance with Article 77 of the General Data Protection Regulation, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation.

For the purposes of the UK, the supervisory authority is the Information Commissioner’s Office (ICO), the contact details of which are available here: https://ico.org.uk/global/contact-us/

 

The above rights are provided in summary form only and certain limitations apply to many of these rights. For further information about your rights in relation to your information, including any limitations which apply, please visit the following pages on the ICO’s website:

You can also find out further information about your rights, as well as information on any limitations which apply to those rights, by reading the underlying legislation contained in Articles 12 to 22 and 34 of the General Data Protection Regulation, which is available here: http://ec.europa.eu/justice/data-protection/reform/files/regulation_oj_en.pdf

Where you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so.

These measures are designed to protect your information and to reduce the risk of identity fraud, identity theft or general unauthorised access to your information.

How we verify your identity

Where we possess appropriate information about you on file, we will attempt to verify your identity using that information.

If it is not possible to identity you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation in order to be able to verify your identity before we are able to provide you with access to your information.

We will be able to confirm the precise information we require to verify your identity in your specific circumstances if and when you make such a request.

Your right to object to the processing of your information for certain purposes

You have the following rights in relation to your information, which you may exercise in the same way as you may exercise by writing to Kensington Flowers, 15 Victoria Grove, London W8 5RW or sending an email to info@kensingtonflowers.co.uk:

  • to object to us using or processing your information where we use or process it in order to carry out a task in the public interest or for our legitimate interests, including ‘profiling’ (i.e. analysing or predicting your behaviour based on your information) based on any of these purposes; and
  • to object to us using or processing your information for direct marketing purposes (including any profiling we engage in that is related to such direct marketing).

You may also exercise your right to object to us using or processing your information for direct marketing purposes by:

  • clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link;
  • sending an email to info@kensingtonflowers.co.uk asking that we stop sending you marketing communications or by including the words “OPT OUT”.

For more information on how to object to our use of information collected from cookies and similar technologies, please see the section entitled How to accept or reject cookies in our cookies policy, which is available here: https;//www.kensingtonflowers.co.uk/cookies-policy/

Sensitive Personal Information

‘Sensitive personal information’ is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation.

We do not knowingly or intentionally collect sensitive personal information from individuals, and you must not submit sensitive personal information to us.

If, however, you inadvertently or intentionally transmit sensitive personal information to us, you will be considered to have explicitly consented to us processing that sensitive personal information under Article 9(2)(a) of the General Data Protection Regulation. We will use and process your sensitive personal information for the purposes of deleting it.

Changes to our Privacy Policy

We update and amend our Privacy Policy from time to time.

Where we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.

Where we make major changes to our Privacy Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website.

We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose.

Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.

Additional information

Because we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying regulations protect the privacy of children using the internet. We do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18.

It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, as soon as we verify the information, we will, where required by law to do so, immediately obtain the appropriate parental consent to use that information or, if we are unable to obtain such parental consent, we will delete the information from our servers. If you would like to notify us of our receipt of information about persons under the age of 18, please do so by sending an email to info@kensingtonflowers.co.uk.

“Do Not Track” is a privacy preference that users can set in their web browsers. When a user turns on a Do Not Track signal in their browser, the browser sends a message to websites requesting that they do not track the user. For information about Do Not Track, please visit www.allaboutdnt.org

At this time, we do not respond to Do Not Track browser settings or signals. [For information on how to opt out from tracking technologies used on our website, see our cookies policy which is available here: https;//www.kensingtonflowers.co.uk/cookies-policy/